Musicians Obi Igbo & Ahmed Kazmi from the duo project "OK!" (F.K.A "KZMIBLZF") didn't know that they were making the #1 mistake on their own website: Having icons linked to their socials on their main section. In addition, they didn't have any content creation system that adapts to their schedule and convert visitors into fans.
Create a plan to understand their audience and to develop a powerful sense of branding. Use that plan to develop a marketing strategy that makes them stand out to build a community of loyal fans.